Thank you for visiting our online shop. Protection of your privacy is very important to us. Below you will find full information about how we preserve your data.
1. Access data
Seru Home recognizes the importance of protecting the privacy of your personal data. We have set strict policies and security measures to preserve the information you provide us.
The objective of this privacy policy is for you, as a customer, to learn how Seru Home handles your personal data and for you to be confident that the processing is being carried out under the General Data Protection Regulation and other applicable data protection law. The privacy policy also describes your rights and how you can apply those rights. By purchasing or receiving our products/services, you acknowledge that you have read and understood the content of this privacy policy.
This privacy policy is informing you as a customer belonging to one or more of the following categories: online and/or retail customers, newsletter club members, website users.
2. Responsibility for personal data processing
The Luxembourgish company Seru Home Diana Ruzieva, reg. no. 10131326/0 (“Seru Home” "We" "Us"), is the controller of your personal data.
You may contact Seru Home at any time, please find our contact details below.
Mail address: 35 route de Finsterthal, L-7769, Bissen, Luxembourg
Phone: +352 691 113 363
Email: info.seruhome@gmail.com
3. Personal data non-disclosure
Seru Home does not sell or rent customers’ personal data to any other institution.
We may share your data with related companies including other companies within the Seru Home group, joint ventures, licensees and franchisees. Seru Home may also share your data with affiliated suppliers who perform functions on behalf of the group such as packing and delivery of orders, payments processing, carrying out data management or promotional services, to maintain our website, to spread emails, to send out our newsletter, to communicate with client and to manage our customer database. As necessary, the personal data you provide to us may be operated by these third parties, on Seru Home’s behalf and in accordance with Seru Home’s instructions as the data processor. We do not allow any of our suppliers to make any other use of your personal data.
If Seru Home and/or its affiliates are subject to an actual or eventual merger or acquisition or similar transaction, we may provide your data to potential and actual buyer(s) and their legal and financial advisers, subject to such third parties undertaking necessary confidentiality.
Seru Home may also disclose your personal data to a public authority where Seru Home has an obligation to do so by law. In case all or part of Seru Home’s operations are sold, Seru Home may transfer your personal data to a potential purchaser of the business.
4. Personal data storage
4.1 General
Seru Home reserves the right to store and process your personal data in accordance with this policy to fulfil our contractual obligations to you, and when we are required to process your data by law or in order to defend Seru Home in a dispute, to prevent abuse or fraud, or to enforce our Terms and Conditions.
4.2 Retail and Online Customers
Your email may be stored for up to 12 months from the last purchase for direct marketing purposes.
Purchase history (i.e. name, contact information and purchase data) will be kept during the return and exchange period for the reason of fulfilment of returns and exchanges.
If you make a complaint Seru Home may save your data to handle the complaint. Seru Home may also store the complaint information as such for the remaining period under which the customer is enabled to process a complaint in order to prevent a customer from filing two complaints and being compensated twice for the same defect.
The information concerning returns shall for accounting purposes be kept as long as legally required by applicable law.
5. Categories of data processed, purpose and legal basis for processing
5.1 General
Below is a summary of the purposes of processing your data, the categories of data that we process and on what legal basis we are processing the data.
5.2 Retail Customers
If you make a purchase in our retail store we may process your name, email, and purchase history to provide customer service, give customer advice and process returns on any products you have bought and send e-receipts to you. We will only collect the information if this is confirmed by you. The legal basis for the processing is a balance of interests where our legitimate interest is to be able to facilitate the administration of returns, exchanges and complaints and provide customer service.
Your provided contact details may also be processed for direct marketing purposes, to keep you informed via email or other messenger services of our products, promotions and special events. The legal basis for the processing is a merge of interests where our legitimate interest is to market our products to present customers.
5.3 Online Customers
When you purchase a product online your name, phone number, email, billing and shipping address (including street name, country, city and zip code) are used to fulfil your order. The data is also used so that Seru Home can process any returns, complaints and exchanges as well as communicating with you regarding any requests or comments you may have regarding the product(s). Your phone number is collected so that we can send a text message to you when the product(s) have arrived at your pick-up place. The legal basis for the processing is that it is necessary in order for Seru Home to accomplish its contractual obligations towards you.
Your purchase history is also kept so that Seru Home can process any exchanges, complaints and returns as well as contacting you regarding any comments or questions you may have regarding the product(s). The legal basis for the processing is a confluence of interests where Seru Home’s legitimate concern is to facilitate the administration of complaints, returns and exchanges.
Information concerning returns are also stored for accounting purposes. This storage is based on Seru Home’s legal liability.
Your email may also be used for direct marketing purposes, namely to keep you informed by email of new products, promotions or special events. The legal basis for the processing is a confluence of interests where our legitimate concern is to market our products to customers.
Payments made for purchases on Seru Home’s website are held by a third-party payment service company and a third party is the controller of the credit card information and other information relating to the payment. Seru Home does not store or collect any payment information.
5.4 Newsletter Club
If you have signed up for Seru Home’s Newsletter Club, your personal data is used based on your consent in order to handle your membership and provide you with the services and advantages in accordance with Seru Home’s Newsletter Club Terms and Conditions.
Seru Home will process your personal data for the following purposes:
Membership/ account page: For this purpose we use your name, email, password and address to create and regulate your Membership.
Furthermore, your phone number and address (including street name, zip code, city and country) is preserved and stored to make future purchases faster and to provide you with pertinent information regarding our products.
Purchase history is collected to provide you with the possibility to review your orders, exchanges and returns and for us to send pertinent information to you.
Special events invitations: For this purpose, we use your name, email to be able to send the invites to the existing customer. In case of local events we will also use your address in order to send invites only to concerned members.
Personalised service in our retail store: For this purpose, we use your name, orders history, transaction details such as how often you buy items and the type of items you have chosen (category, size, colour), the scrolling process on the website such as how you view pages, your interaction with our advertising actions such as promotions and newsletters such as if you have opened the newsletter or used a promotion.
Online receipt: We use your name, transaction details and email in order to make the send-outs.
The legal basis for the collecting of your data as a Member of Seru Home’s Newsletter Club is that it is necessary to fulfil a contractual obligation namely the Seru Home’s Newsletter Club Terms and Conditions.
5.5 Website Users
When you visit the website www.seruhome.com, we may collect your IP-address to identify from where in the world you are visiting from. The purpose of collecting is to keep data for statistical purposes. The legal basis for collecting is a confluence of interests where our legitimate interest is to develop our services through the review of statistics over visitors of the website.
Please note that your IP-address can not directly identify you as an individual. However, by comparing your IP-address with additional collected information, you may be identified. Seru Home has no intention to identify you as a website user.
5.6 Anonymous data
Please mind that we may also use anonymous data for statistical reasons.
6. Newsletters unsubscription
If you no longer wish to receive our newsletters or other emails, you can use the unsubscribe link which is included on all newsletters and other emails. You may also contact us at info.seruhome@gmail.com.
7. Personal data provision
Some personal data is required to provide in order for you to get access to certain services such as online orders or sign up as a member of Seru Home’s Newsletter Club. In such cases provision of personal data is necessary for Seru Home to be able to fulfil our contractual obligation to you in accordance with Seru Home terms and conditions.
When you purchase our products in our retail stores, you can avoid a provision of any personal data.
8. Use of cookies
Seru Home uses cookies to improve the user experience on our website. A cookie is a small text data file which is stored automatically on your device. Some of the cookies are deleted after closing the browser session, i.e. when you close the browser. Other cookies are held on your device and help us to recognise your browser when you return to visit us.
You can check the cookie storage period by using the Overview function in the cookie settings of your web browser. You can allow your browser to report you whenever a page uses cookies and decide whether to accept or reject the cookies. Every browser has its own policy for managing the cookie settings.
Please note that rejection of using cookies may limit your access to the Seru Home online store and don’t guarantee the correct data.
Usage of cookies is provided by third-party companies in order to optimise the website and improve its features.
9. Your rights
You can always access free-of-charge information concerning data stored about your person and change, delete or correct those data.
You are entitled to the right to data portability and the right to object.
For any questions concerning the processing, collection and use of your personal data and concerning the protection of your rights, you can contact us via info.seruhome@gmail.com.
10. Updates
Seru Home reserves the right to modify our privacy policy. The updated policy can be found on our website, and we recommend you to review this page from time to time.